“We chose actual Channellock associates – not actors – to pose for the ads because our associates are serious about producing top-of-the-line tools that are made in the United States.”Ĭlint’s career has covered nearly the entire realm of audio and video production.

“We wanted to show the people who take pride in making the quality hand tools our customers have come to expect,” said Ryan DeArment, vice president of sales & marketing.

The company also launched a new print ad campaign, dubbed “Fiercely Made in Meadville, PA,” that features associates from the Meadville plants.

Five benchmark Channellock product lines – tongue and groove, cutting, long nose and lineman’s pliers and adjustable wrenches – are featured in videos that demonstrate the functionality and quality of each. A catalog of videos, available for viewing at is the highlight of the new marketing efforts. New marketing efforts also celebrate Channellock’s commitment to American-based manufacturing and quality. “We’ve injected more agility into our system to be more responsive to real-time customer demands,” states Terry Farrell, director of engineering and manufacturing services. “Our company was founded in 1886 in northwest Pennsylvania on the principle of making the highest-quality tools, and nothing has changed.” Channellock Made in USAĬhannellock, Inc., has continually focused on equipment upgrades, reducing waste and boosting production-line efficiency without compromising quality. “To be able to say that our world-famous pliers are still made in Meadville is a source of pride to everyone at Channellock,” says President and CEO Bill DeArment.

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